The job recruiting arena has changed tenfold from where it was a few years ago. No longer is “casting the widest net” an intuitive, or effective approach. Finding the specific candidate takes a specific approach. The Internet is by far the most effective tool for finding those perfect candidates, but how you use the Internet is where the effectiveness lies. As mobile phones and tablets surpass desktop use, executive search firms need to adapt their online advertising, marketing and overall presence to become mobile friendly, properly search engine optimized and much more.
1. Make sure your careers portal, if not your entire website, uses responsive design. This gives web pages the fluidity to scale and reorganize to fit any kind of screen, while still looking sharp.
2. Make it easy for candidates to upload résumés from a mobile device. At DT we allow people to upload directly from LinkedIn, Monster.com, Indeed, Dropbox, Google Drive, Box or OneDrive. Note that this also ties mobile in with your social media strategy. Alternatively, candidates can copy and paste, or provide a URL to an online version of their résumé.
3. If you use questionnaires, provide radio buttons rather than pull-down lists. Not only is this easier for mobile users, but it also readily displays all the available choices.
4. To keep up with emerging best practices, do what you probably are doing already: monitor blogs and white papers from leaders in the digital recruitment space. There are webinars available as well. And here’s a unique idea: get feedback from candidates who are mobile users.
5. To ensure online images translate well to a small screen, use CSS (cascading style sheets — your IT team will know) to fit images to scale. You want to be sure images aren’t set to a fixed screen size or allowed to default to their “native” size.
6. Videos are relatively easy, thanks to services like YouTube, Vimeo, Viddler, and others. They provide “embed codes” that handle scaling for multiple devices.
Above all else, make sure your website and online initiatives are built with responsive design. So weather someone is looking at your site on their iPone, iPad, desktop or laptop, everything appears flawless and navigation is simple and easy to use. Take a look through our website on multiple devices, it’s a 100% responsively designed website.
Read Jay Barnett’s full article here.